In this episode, John Sculley discusses how there are opportunities for many companies in healthcare to innovate and disrupt.
Unlike Facebook in social media and Google in the world of search engine and advertising, healthcare is a giant industry where there is plenty of room for many companies. Incumbents, health tech innovators, or brand-new startups they are all going to make significant investments to innovate in different aspects of healthcare – patient engagement, care delivery, telehealth, prescription drugs, diagnostics, and more.
In this Podcast, John discusses what digital transformation means and how he sees it playing out in healthcare today.
John Sculley is one of America’s best-known business leaders, with one foot in the storied history of Apple technology and the other planted firmly in 21st century innovations that change the way the world does business. Drawing upon many years of experience as a corporate executive, investor, entrepreneur, mentor, and rainmaker, Sculley has become a sought-after global advisor helping experienced entrepreneurs build a new generation of transformative companies.
In his 10 years as Apple CEO, he worked together with Steve Jobs to launch the Macintosh computer, desktop publishing, and the first multimedia computers. By the end of his decade as Apple CEO, the Mac had become the largest selling PC in the world and Apple’s revenue had grown over 1000%.
The companies John has advised cover many industries: health-tech (RxAdvance, Rally Health, MDLIVE, FLEXPharma, SleepMed); fin-tech (Lantern Credit); mobile-tech (MetroPCS); and marketing–tech ( Zeta Interactive).
For 15 years, John Sculley was on the Board of Overseers of both the MIT Media Lab and Wharton Business School. He received Wharton’s highest honor, The Joseph Wharton Award for Outstanding Leadership. He was selected as marketing CEO of the Decade when he was Apple CEO. John Sculley received an honorary PhD from Johns-Hopkins University and 10 other universities. In 2015 he was awarded The Ellis Island Medal of Honor.
As Chief Marketing Officer (CMO) of RxAdvance, John is responsible for overseeing the overall planning, development, and execution of RxAdvance’s marketing and advertising initiatives. John’s primary responsibility is to generate revenue by increasing sales through successful marketing of RxAdvance’s brand, services, and platform, using market research, pricing, product marketing, marketing communications, advertising, and public relations.
John Sculley is author of “Moonshot!: Game Changing Strategies to Build Billion Dollar Businesses.” He is married to Diane Sculley who is also his partner in the Sculley Family Office.
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