In this episode, Leah Sparks discusses how she founded Wildflower Health in 2012 as a digital health platform to help women in their pregnancies, after experiencing the difficulties of navigating the healthcare system during her first pregnancy.
Leah believes that digital adoption in healthcare often needs to start with simple use cases with near term returns (the short story). Although technology risks are high in healthcare, Leah encourages health systems to remain focused on the long story of needing to transform healthcare by investing in the right opportunities to create a healthcare experience that is personalized for consumers.
Wildflower Health has raised venture capital from leading health systems such as Providence Health and is considered a leading “FemTech” startup. Leah points out that while women are primary users of her platform, they are also the Chief Health Officers of their homes and influence 80% of all healthcare decisions for the entire population.
Leah Sparks, CEO & Founder of Wildflower Health, has more than 15 years of experience building innovative healthcare businesses in both venture-backed companies and Fortune 50 corporations. Leah founded Wildflower Health in 2012 while starting a family of her own and seeing firsthand the gaps in healthcare for consumers.
Prior to starting Wildflower Health, Leah led business development for a personalized medicine startup that was acquired by Medco a few years after she joined the company. She began her career in healthcare at McKesson Corporation in corporate development, where she focused on strategy and M&A. During her tenure at McKesson, she held a variety of leadership roles including spearheading the company’s entry into the oncology market.
Leah has been featured as a speaker at leading events including the National Quality Forum, Health 2.0, and the Rock Health Summit.
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