In this episode, Greg discusses how digital is about taking friction out of the drug discovery process and how at AbbVie they are implementing this to enable commercial strategies.
Today, in pharma, with the commoditization of molecules, pharma companies are dancing on a pinhead for differentiation. They need to use technology to drive new experiences for patient populations and look at new ways of doing things. Digital health isn’t a strategy. It’s an enabler; an enabler for a company’s strategy. However, the challenge with digital in pharma is that pharma moves at a certain pace, and technology moves at a different pace. This must change!
At AbbVie, digital is all about health outcomes and how to take costs out of the system. Their approach is grounded in solving for a patient population with experiences and moving towards a reality of zero-UI in with digital technologies.
As Head of Digital Health & Innovation at AbbVie, Greg is establishing the vision for Digital Health for AbbVie’s Development organization and developing the strategy for how the company can reinvent clinical trials and product development leveraging digital, enabling technologies. Prior to joining AbbVie, Greg led a global team at Teva Pharmaceuticals that was focused on Digital Health and leveraging human-centric research approaches and the latest digital platforms – including IoT devices, next-generation wearables, zero UI, and 3D printed offerings – to develop “beyond the pill” solutions and combination products for customers.
Greg came to Teva from Bristol-Myers Squibb, where he led a Worldwide Customer Insights and Innovation team, focused on disruptive business opportunities around evolving patient-centric and novel healthcare delivery models.
Prior to joining Bristol-Myers Squibb, Greg worked for Johnson & Johnson, as part of their Diabetes Care Division, helping develop the OneTouch Verio Platform, as well as the company’s first blue-tooth enabled smart Blood Glucose Meter and companion app, which was selected by Apple as a “Top Pick” for Diabetes management.
Greg lives in Philadelphia, PA and holds a MBA from The Fox School of Business at Temple University and a BA in Business Administration from Muhlenberg College.
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